London fashion week has officially started and one of my favourite stores, Topshop have announced a rather interesting development. As part of their spring/summer 2013 event that is taking place tomorrow the high street brand has teamed up with Facebook, where users can have the chance to customize the clothes and accessories from Topshop's latest range straight from the catwalk! It'll be just like your in the front row of the fashion show!. Oh not to mention, you can also order everything that you like right there, three months before it's even due to hit the stores!. How awesome does that sound? I quite frankly think my heart jumped out of my chest when I heard about this. Not to mention I also think it is a really great way for others to get involved with fashion as well as getting fashion enthusiasts from all over the world connected. In addition to the facebook activity, Topshop are also running a 'tweet off' campaign to encourage the viewers to write 140 word review of their catwalk and the best tweet will win VIP tickets to the next show!.
I absolutely love Topshop and I think that this idea is pretty great, I am even thinking about getting involved myself. Does anyone else agree? what do you;s think about Topshop's use of social media websites?
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