A few months back it was revealed that the ever fashionable singer/songwriter Lana Del Rey would be the face of High street store H&M's Autumn 2012 collection. I was pretty much thrilled with this revelation because I must admit that I love to shop in H&M, I usually go on a whole shopping spree there!. But I am also a huge fan of Lana. Of course I love her music but her style just blows me away!, it's very vintage and reminds me of old hollywood film stars from black and white movies.
This campaign was shot by Inez Van Lamsweerde and vinoodh Matadin and see's Miss Del Rey snuggling up in the collections new trends such as angora Knits, printed trews and tweed shifts with her very own signature 60's style bouffant and winged eye make up.
The songstress also not only lends these sultry shots to promote the campaign but also it has been revealed that She has lent her beautifully smooth vocals for full length cover of "Blue velvet" to help promote the campaign, which should be released very soon!.